Gucci introduces Gucci Première, a fragrance inspired by the Gucci Première couture collection that debuted at the 2010 Cannes Film Festival. This fragrance is an invitation to embrace one's own red carpet moment. Gucci chose American actress Blake Lively to be the face of the perfume. 'Both on and off screen, Blake Lively has that unique allure of the iconic leading ladies of Hollywood's golden era (…) she is the perfect muse for Gucci Première', explains Frida Giannini, the creative director of the brand.
Gucci Première is a sophisticated woody-musky fragrance that opens with bergamot and orange blossom. The opening evokes 'the luxury and exuberance of a vintage champagne'. The heart is an intense bouquet of white flowers laced with musk. The dry-down is a mix of creamy balsamic woods and smoky leather.
Eau de Parfum 1.7 oz / 50 ml and 2.5 oz / 75 ml
The golden bottle reinterprets Gucci by Gucci's iconic bottle. Around the neck of the flacon sits a medal entwined with the Gucci horsebit. The cap bears the signature: Gucci Première
Bergamot, Orange Blossom
White Flowers, Tonkin Musk
Creamy Woods, Leather